RESEARCH INTERESTS
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The adverse and favorable effects of competition (knowledge spillovers and leakage),
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The duality of competition and collaboration,
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Innovation and entrepreneurship in emerging markets, and
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Financial outcomes of marketing and innovation-related decisions
PUBLICATIONS (click to download)
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Harmancioglu, Nukhet and David Griffith and Tuba Yilmaz (2018), “Short- And Long-Term Market Returns of International Codevelopment Alliances of New Products” (Forthcoming at Journal of Academy of Marketing Science)
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Harmancioglu, Nukhet, Maria Sääksjärvi and Erik Jan Hultink (2018), “Cannibalize and Combine? Antecedents and Outcomes of Two Key Organizational Innovation Attitudes” (Forthcoming at Industrial Marketing Management)
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Harmancioglu, Nukhet, R. Zachary Finney and Mathew Joseph (2009), “Impulse buying of new products: An empirical analysis”, Journal of Product and Brand Management, 18 (1): 27-37. [5 ABI, 23 GS citations]